WE, FYP, Startup and Halo :D

12 08 2009

Alright! After one month+ of not writing, I’m sure I need to give you guys an explanation for my disappearance on what I’ve been up to. To avoid this article becoming length and boring, I’ll do very very quick point forms.

1) Internship at Waggener Edstrom ends

I spent my term break interning at Waggener Edstrom’s Studio D where I was doing mostly Social Media Marketing and Digital PR. For those of you who are unfamiliar with buzz words, it is planning and conceptualizing digital campaigns for clients to tell the right stories and experiences to the customers. In more simple terms, I have a license to Facebook, YouTube, Flickr, Twitter all day long πŸ˜€

It was a very interesting experience for me because my life activities have been turned over. What do I mean by turned over?

In the past:
During work: Code and develop stuff
After work: Read up on marketing strategies, plan campaigns and brainstorm creative ideas for own projects

At WE:
During work: Read up on marketing strategies, plan campaigns and brainstorm of creative ideas for clients
After work: Code and build my own fun stuff πŸ˜€

…and I have to admit I really like the switch in environment. A great company that knows how to recognize and value great talents πŸ™‚

Would really like to thank Melvin for pulling me into the company and exposing me to the PR industry.


The Studio D team and Jen Houston during her visit to WE Singapore
For more personal pictures with the team, check my Facebook ^_~

 

2) Final Year Project and Startup
It is official now! After a few weeks of indecisiveness and running through various phases of paperwork, I will be working on my own proposed Final Year Project at NUS. I know it is quite a huge risk to take but I believe it is worth a try.

Although the focus still needs refinement, it’ll be about measuring the diffusion of “Word of Mouth” marketing both quantitative and qualitatively on Social Networks. My team and I will be building a youth retail site with an environment that would trigger “Word of Mouth” marketing (hopefully). We will then measure the flow of information about products/brands from one user to another and how recipients act on this information. The platforms we plan to integrate with the site are Facebook and Twitter. This retail site will also be the startup I’m currently working on.

Will update as more things are finalized ^_~.
 

3) Halo Session with HP’s CTO – Phil McKinney
This Friday I’ll be waking up in the wee hours of the morning (okay its not that bad! just really early for a morning person like me) to attend a video conference at HP’s office with HP’s CTO, Phil McKinney. It will be a roundtable discussion using HP’s Halo technology .

I’m really excited about this event as the topic we will be discussing is Natural User Interfaces! What is Natural User Interfaces (NUI)? In short, it is interfaces that are easy to learn through experience. To put it simply, they are interfaces designed so well that you don’t have to read the manual to learn how to use the device. Unfortunately the only experience I have with NUI is my little, amateur-ish, out of the garage interactive kitchen table. Would be really interesting to hear how the pros go about the innovation process. πŸ˜€

Alright that’s about it! Feel free to e-mail, Facebook, Twitter, drop comment if there are any questions you would like me to ask during the discussion with Phil. I know some of you are real experts in this area judging from the e-mails I got on the touch table in the past.

Have a good half week! ^_~

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BlogOut 2009: Making Sense of the Social Media Landscape

19 02 2009

Hey guys! BlogOut is back and this time with a blast featuring top speakers like Jon Yongfook, Joel Postman and Melvin Yuan. This time we have something for both big corporate boys, individual bloggers and even non-bloggers!

Here are more details:
Blogout! ’09 aims to help make sense of the social media landscape in Singapore. It is an event to celebrate bloggers’ independent voices, emergent forms of social, web technology, to create change for their organizations, communities and society. Register now!

There’s something for everyone at Blogout! this year. If you are an executive or business owner who wants to see how social media can work for your organization, you definitely do not want to miss Day 1 (Corporate Track) where we feature some of the best speakers and practitioners in the social media scene. Here’s a sneak peak of our programme:

– See what other corporations around the world have done right and wrong
– Enough of the buzz. Get the real deal of what social media strategy will work for your company
– Maximize the effects and potentials of your social media strategy
– and more..

For Day 2 (Open Track), we welcome everyone (bloggers and non-bloggers alike) to join us for a fun-filled day of learning and sharing. Topic includes “Turning your Blog into a Business”, “WordPress as a Blogging Tool” and more!
 

Details..details.. details…
Date: 6 – 7 March 2009, Friday and Saturday

Time:
Day 1 – Corporate Track (6 March 2009)
10.30am – 5.30pm
Fee : $120

Day 2 – Open Track (7 March 2009)
10.30am – 5.00pm
Fee: Free

Register here now!

Venue:
8Q, SAM – 8 Queen Street, Singapore 188535 (Google Map)
 

Key Speakers

Jon Yongfook

Yongfook is an award-winning web producer, a blogger (of 10 years!), a proponent of permission-based marketing and a big believer in metrics-based approaches to solving online business problems. A programmer-designer-marketer living in Tokyo. He specialises in usability, platform development and online marketing. He’s the creator of open source lifestream software Sweetcron and the recipe sharing website Open Source Food (now known as Nibbledish), which was acquired by Tsavo Media in January 2009. He helps companies improve user experience, to increase conversions and revenue, assist companies reach new markets, and building online applications to solve a business or communication problem.
 


Joel Postman

Joel Postman is senior partner and chief enterprise social business strategist for Intridea, a Washington, D.C. based developer of Web 2.0 applications including the popular microblogging platform Present.ly. His background includes a decade of Fortune 500 corporate communications leadership, four years as the speechwriter to the CEO of Sun Microsystems, and experience in print and broadcast news. He is the author of SocialCorp: Social Media Goes Corporate, published December 2008. Joel lives with his family in the Santa Cruz Mountains. To the extent that he could be said to have grown up. He did so in the Silicon Valley, and first lived there before the discovery of silicon. He is also an experienced Zamboni driver.
 


Melvin Yuan

Director, Digital Strategies Group (Asia) at Waggener Edstrom Worldwide. He’s a co-founder of Scoopasia.com and member of the Social Media Collective and The Digital Movement (Singapore). He is dedicated to helping PR practitioners understand the new world that we live in and to bridge the gap between the wired-world business objectives of today and the traditional PR methods that we’ve been used to.