WE, FYP, Startup and Halo :D

12 08 2009

Alright! After one month+ of not writing, I’m sure I need to give you guys an explanation for my disappearance on what I’ve been up to. To avoid this article becoming length and boring, I’ll do very very quick point forms.

1) Internship at Waggener Edstrom ends

I spent my term break interning at Waggener Edstrom’s Studio D where I was doing mostly Social Media Marketing and Digital PR. For those of you who are unfamiliar with buzz words, it is planning and conceptualizing digital campaigns for clients to tell the right stories and experiences to the customers. In more simple terms, I have a license to Facebook, YouTube, Flickr, Twitter all day long 😀

It was a very interesting experience for me because my life activities have been turned over. What do I mean by turned over?

In the past:
During work: Code and develop stuff
After work: Read up on marketing strategies, plan campaigns and brainstorm creative ideas for own projects

At WE:
During work: Read up on marketing strategies, plan campaigns and brainstorm of creative ideas for clients
After work: Code and build my own fun stuff 😀

…and I have to admit I really like the switch in environment. A great company that knows how to recognize and value great talents 🙂

Would really like to thank Melvin for pulling me into the company and exposing me to the PR industry.


The Studio D team and Jen Houston during her visit to WE Singapore
For more personal pictures with the team, check my Facebook ^_~

 

2) Final Year Project and Startup
It is official now! After a few weeks of indecisiveness and running through various phases of paperwork, I will be working on my own proposed Final Year Project at NUS. I know it is quite a huge risk to take but I believe it is worth a try.

Although the focus still needs refinement, it’ll be about measuring the diffusion of “Word of Mouth” marketing both quantitative and qualitatively on Social Networks. My team and I will be building a youth retail site with an environment that would trigger “Word of Mouth” marketing (hopefully). We will then measure the flow of information about products/brands from one user to another and how recipients act on this information. The platforms we plan to integrate with the site are Facebook and Twitter. This retail site will also be the startup I’m currently working on.

Will update as more things are finalized ^_~.
 

3) Halo Session with HP’s CTO – Phil McKinney
This Friday I’ll be waking up in the wee hours of the morning (okay its not that bad! just really early for a morning person like me) to attend a video conference at HP’s office with HP’s CTO, Phil McKinney. It will be a roundtable discussion using HP’s Halo technology .

I’m really excited about this event as the topic we will be discussing is Natural User Interfaces! What is Natural User Interfaces (NUI)? In short, it is interfaces that are easy to learn through experience. To put it simply, they are interfaces designed so well that you don’t have to read the manual to learn how to use the device. Unfortunately the only experience I have with NUI is my little, amateur-ish, out of the garage interactive kitchen table. Would be really interesting to hear how the pros go about the innovation process. 😀

Alright that’s about it! Feel free to e-mail, Facebook, Twitter, drop comment if there are any questions you would like me to ask during the discussion with Phil. I know some of you are real experts in this area judging from the e-mails I got on the touch table in the past.

Have a good half week! ^_~

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