Samsung Unpacked: The Samsung Jet

19 06 2009

The huge Samsung Unpacked Billboard on Orchard Road

This week I was invited to the regional launch of the latest addition to the Samsung family – the Samsung Jet! It was a very classy (and purple) event that was sleek and funky at the same time. The decorations, venue, execution and FOOD was utterly superb! I believe Samsung spent a HUGE fortune on this event especially with it being held concurrently in Dubai and London.

My only picture of the interior (sorry was too obsessed with phone) – Media Registration Counter

The event was held at the Changi Exhibition Centre which as DK says, is out in the middle of nowhere. Thankfully they provided us with a shuttle service from City Hall to the venue, else I’d have given up trying to get my forgetful self there.

The presentation was truly a class of its own having the presenter interact with the projected animations rather than pressing clicks / mouse buttons to go through traditional presentation slides. I’m not sure what technology was used for the presentation but it really came across as holographic. The presenter looked like he was interacting with a semi-holographic projection making the whole event look very 3D and interactive.

My only decent presentation shot. As flash was not allowed, I couldn’t get any clear shots of the projected holographics 😦

Ok enough with the boring stuff.. lets get to the phone. The phone has a LOT of cool nifty features but these are the ones that caught my attention (and which I would probably use the most).

The Samsung Jet


#1 The Technology – Speed
Samsung calls the Jet a phone that is smarter than a smartphone. The phone is designed to solve all the problems we hate about using smartphones, namely the SPEED. It comes with a 800Mhz processor which is actually a LOT for a tiny device, making it possible to multi-task numerous programs and watch high quality DVD videos without any lag.

One of their Korean executives gave me a demo of the phone loading 4 web pages in the background, running a game and then watching a movie. All ran concurrently without ANY lag. The response is extremely fast too, no more frustration from waiting 3 seconds before the phone responds to a press. Don’t believe me? Watch a video Claudia took of the video playing in action on the phone here… now only if the screen was bigger.

#2 The Dolfin Browser


The Dolfin Browser is one of the reasons why the Jet runs so smoothly when browsing the Internet. It is created by Samsung specially for their phones, making it possible to view 5 websites and switch between them without any lag. When I was trying it out, I could load multiple web pages including Facebook and flip among them without any problem. Not too sure whether JavaScript is a problem but DK said it has some bugs with Flash.

One last note on the browser: According to the website it is able to handle multiple downloads smoothly but I wasn’t able to test it due to Starhub’s slow 3G..

#3 One Finger Zoom

One Finger Zoom

Samsung went one step further and created a new convention for zooming photos and web pages by using only one finger. This way you can zoom in and out of photos and web pages using just one finger, maintaining your hand stance like how you would while SMSing. To get into and out of the zoom mode, you just have to hold your thumb on the screen for a little while, the zoom meter appears and you slide your finger up or down to zoom in and out. Took me just about 4 seconds to get used to it. I have to admit it is much more convenient than the 2 finger zooming convention which all smart phones are happily replicating today.

#4 The User Interface!

Dynamic User Interface

For starters, I’m VERY glad they created an interface of their own.. Windows Mobile is getting a little weak for smartphones in terms of performance. The image above shows the core interface with a little “tool box” on the left with links to applications, and a set of core functions in the bottom menu. What I really like is that you can hide the tool box at anytime to increase the amount of space to play with in the main area. Also, as this is a dynamic interface, you can drag and drop widgets from the toolbox onto the main area like a computer desktop. You can add new widgets as well when you download more applications.

The interface with the tool box hidden, BlueTooth and music player widgets

Before I end off, there is ONE FINAL feature which I totally love, lacking from all other smartphones I’ve experienced. It is the TASK manager. You know how sometimes you may have multiple apps running in the background, thought you closed them but they’re STILL RUNNING, wasting your precious battery power? Samsung added a cool nifty feature where you can easily access the task manager and close running applications. All you have to do is hold the cube button down and the task manager will show up in a very easy to use interface.

The super easy to use Task Manager


#5 Keyboard
Sorry there is ONE MORE feature I MUST highlight which is the keyboard. As usual, they are using a Qwerty keyboard that has keys smaller than your fingers. I hate the iPhone for not having a keypad interface as a keyboard. The Samsung Jet has both but when I tried their Qwerty keyboard, I was in total amazement. I could type VERY fast without much care and I had very little spelling errors. What’s happening here? Instead of detecting one key at a time, the keyboard detects a few (2-3 I believe) based on the area of your finger. Based on the combination of keys you typed in and the central area your finger touches the keyboard, it intelligently guesses the word you are trying to type and inputs it. Typing on it was so convenient I found myself typing web addresses more with the Qwerty than the Keypad. I have no idea why this is not highlighted on their website even though it is a big plus point.

On the overall, I really like the phone as it fixes almost everything I hate about smartphones – speed, small keyboard keys, invisible running applications, etc. It is definitely a smartphone, that is smarter than a smartphone. My only qualms with it is the User Interface.. it is very well designed… you can see that a lot of thought has been put into it especially in fixing major user interaction issues that are common in smartphones. However, I feel that there are some minor adjustments that could be done to make the phone even more thumb-friendly. And no, I’m not saying the iPhone’s interface is better.. the Jet beats the iPhone in terms of both technology and UI design. It is just that in a general sense, the UI design is not perfect yet.

And before I forget, app junkies will suffer from deprivation as there will probably not be less apps available for the Samsung Jet

Other random pictures from the event

Lucky draw machine.. I didn’t win! DK and Preetam did though 😦

One of the many never-ending reception snacks

My dinner menu

The Starter – Poached Boston Lobster, Cauliflower and Truffle Puree, White Asparagus and Shellfish Sauce

Main Course – Pan Seared Sea Bass, Steamed Wa Wa Cabbage, Buttered Fondant Potato, Ginger Sauce

Dessert – Tahitian Vanilla and Manjari Chocolate Mousse, Crunchy Praline and Passion Fruit Ice Cream

Resources you might want to check out:
Official Samsung Unpacked webpage
Official Samsung Jet webpage (lots of useful information on the phone)
Unboxing the Samsung Jet




18 responses

20 06 2009
Alvin Lai

The 1 finger zoom looks interesting, got video in action?

Pan seared sea bass looks good! And what is Wa Wa cabbage??? :p

20 06 2009

Haha unfortunately the lighting was bad so I couldn’t get any good videos with my digital camera..

Then again, there’s YouTube! Found a video demonstrating the one finger zoom:

The zooming in the video looks a bit laggy but the one I tried hands-on was more sensitive and smooth 🙂

20 06 2009
Chern Jie

Seems like the food is more attractive! yumm..!!

20 06 2009

To be honest, the Samsung Jet is not as revolutionary as the iPhone when it was first announced due to the fact that our world is currently being flooded with an influx of iPhone-similar smartphones. The Samsung Jet makes very crucial improvements but did not introduce anything that was truly novel, making it less in terms of hype. Nevertheless, if I were to get a smartphone and if I’m not an app junkie, I would definitely go with the Samsung Jet

3 07 2009

Good to see that people still know what they are talking about. So much BS around these days!

24 07 2009

hi may i ask if it’s possible to off the auto-rotate function of the qwerty keyboard such that it only shows the usual keypad no matter how i turn it?

27 07 2009

Hi! I’ve already passed your question to Samsung themselves but I’m unsure as to why they have yet to respond. Maybe it is not possible at the moment?

27 07 2009

Got the answer from Samsung. According to them, everytime the phone is horizontal it will show the Qwerty keyboard. It cannot be changed.

30 07 2009

hi thanks for helping me! although it’s a pity it can’t be changed. because even lying down will change the keyboard which can get a lil irritating. thanks anyway!

8 08 2009
slide show

Your site has been a great inspiration and the knowledge gained has gotten me past the obstacle blocking my way.

9 09 2009

thank’s your post, i like this

21 12 2009

Can you tell me if the Jet is going to support Bada?

24 03 2010

Should you also mention 🙂 – about the smart unlock feature.

when you lock the phone, drawing a certain letter on the screen with your finger will unlock it, i dont know if im able to increase lock security by turning press and hold off. im unsure if i can do that, also the thing about the FM radio only working with headphones plugged in needs to be addressed.

altogether a few flaws but its a very good phone.

5 09 2010

Dude, you got it all wrong.

The reason why they use “one finger zoom” is because the phone is NOT multitouch. Since it can’t recognize more than one touch at a time, it has to use one-finger zoom because that’s all it can do. It’s not a feature, it’s a bug.

Second, the phone fucking sucks. Samsung’s OS sucks even harder than windows, and that’s saying a lot. They should have gone with Android. 800 mhz is awesome, but the phone is still slow. An old iphone with just 400 mhz works much smoother than this piece of crap.

23 09 2010

Hi, I have just bought the Jet and can’t find the “&” button for texting from the qwerty keyboard. Can you help me please?

23 09 2010

Please cancel that question thanks. Would you believe it? I just found it!

29 05 2011

what are the fonts of the letters??? is it the usual ones?

16 07 2013
Stephania Mako

You may have shared the best collection ever. “Sleek Minimal PSD Website” is really an incredible PSD.

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