BlogOut 2009: Making Sense of the Social Media Landscape

Hey guys! BlogOut is back and this time with a blast featuring top speakers like Jon Yongfook, Joel Postman and Melvin Yuan. This time we have something for both big corporate boys, individual bloggers and even non-bloggers!

Here are more details:
Blogout! ’09 aims to help make sense of the social media landscape in Singapore. It is an event to celebrate bloggers’ independent voices, emergent forms of social, web technology, to create change for their organizations, communities and society. Register now!

There’s something for everyone at Blogout! this year. If you are an executive or business owner who wants to see how social media can work for your organization, you definitely do not want to miss Day 1 (Corporate Track) where we feature some of the best speakers and practitioners in the social media scene. Here’s a sneak peak of our programme:

- See what other corporations around the world have done right and wrong
- Enough of the buzz. Get the real deal of what social media strategy will work for your company
- Maximize the effects and potentials of your social media strategy
- and more..

For Day 2 (Open Track), we welcome everyone (bloggers and non-bloggers alike) to join us for a fun-filled day of learning and sharing. Topic includes “Turning your Blog into a Business”, “WordPress as a Blogging Tool” and more!
 

Details..details.. details…
Date: 6 – 7 March 2009, Friday and Saturday

Time:
Day 1 – Corporate Track (6 March 2009)
10.30am – 5.30pm
Fee : $120

Day 2 – Open Track (7 March 2009)
10.30am – 5.00pm
Fee: Free

Register here now!

Venue:
8Q, SAM – 8 Queen Street, Singapore 188535 (Google Map)
 

Key Speakers

Jon Yongfook

Yongfook is an award-winning web producer, a blogger (of 10 years!), a proponent of permission-based marketing and a big believer in metrics-based approaches to solving online business problems. A programmer-designer-marketer living in Tokyo. He specialises in usability, platform development and online marketing. He’s the creator of open source lifestream software Sweetcron and the recipe sharing website Open Source Food (now known as Nibbledish), which was acquired by Tsavo Media in January 2009. He helps companies improve user experience, to increase conversions and revenue, assist companies reach new markets, and building online applications to solve a business or communication problem.
 

Joel Postman

Joel Postman is senior partner and chief enterprise social business strategist for Intridea, a Washington, D.C. based developer of Web 2.0 applications including the popular microblogging platform Present.ly. His background includes a decade of Fortune 500 corporate communications leadership, four years as the speechwriter to the CEO of Sun Microsystems, and experience in print and broadcast news. He is the author of SocialCorp: Social Media Goes Corporate, published December 2008. Joel lives with his family in the Santa Cruz Mountains. To the extent that he could be said to have grown up. He did so in the Silicon Valley, and first lived there before the discovery of silicon. He is also an experienced Zamboni driver.
 

Melvin Yuan

Director, Digital Strategies Group (Asia) at Waggener Edstrom Worldwide. He’s a co-founder of Scoopasia.com and member of the Social Media Collective and The Digital Movement (Singapore). He is dedicated to helping PR practitioners understand the new world that we live in and to bridge the gap between the wired-world business objectives of today and the traditional PR methods that we’ve been used to.

Google Chrome: Only features you need to know

About a week ago, Mike and I were invited to the Google Chrome press conference in Singapore where we got the opportunity to talk to their product manager, Andrew McClinchey, learn from him about all the nifty little features of Chrome and also ask some of the dire questions which have been leaving users puzzled (e.g: about why Google suddenly decided to develop a browser despite being long-time partners with Mozilla). I wrote an article about these strategy-related questions on TDM so do pop on over there if you wanna read the article.

I’ve been using Chrome for about a week now and there are some things I would like to share about it. No, I’m not going to write a review as there are already thousands on the web. This is a write-up on 3 features of Chrome which I have found really useful and which, I think new users should know about.

 

Key Feature #1: Search INSIDE a website from address bar
Note: This is not the feature where you type in your keywords in the address bar and it automatically sends the search to Google.

Chrome has this feature where once you’ve searched within a website once, you can easily search within that website directly from the Chrome address bar. This website can be any website with search capabilities like Wikipedia, Technorati or even OpenGL. Example: If I wanted to search something in the Technorati website, I don’t have to go to technorati.com and search there but instead do it directly from the address bar.

 

If you look at the image above, I typed in “tech” and the word “technorati.com” came up as I’ve been there before. On the right side, you will see instructions saying to press “Tab” to search technorati.com.

Upon pressing tab, I see the image below:

I type in whatever I want to look for and the results page from technorati itself will load immediately. This cuts down the step of having to go to a website’s main page first before searching the website. Do note that you have to have visited and searched within the website at least once before this feature works.

Side note: This feature is a HUGE time-saver for me because as I’m learning Computer Graphics this semester, I tend to search API websites like OpenGL very often. Imagine being able to search your favourite unknown websites directly without needing to download any plug-ins or add-ons!

 

Key Feature #2: No more irritating download pop-up windows
The title says it all. Now when you click download, a slim, non-intrusive bar will show up at the bottom of your window showing the progress of the download. Once it is complete, you can click on the file within the bar itself to open it. This is one of those small features that improves usability a HUGE LOT. Why didn’t any of the other browsers do this in the past… tsk tsk..

The slim & non-intrusive download bar

 

Key Feature #3: New tab page
Like key feature #2, the new tab page is one of those subtle features I have come to love. When you open a new tab in Chrome, it will show you a page containing links to pages which you most often visit. This page dynamically updates itself based on your behaviour. Now when I wake up in the morning, I just open a new tab and start clicking away to go through my daily website-routine visit sequence .

My new tab page

 

Chromic thoughts..
There are definitely many more nifty little features under the hood of Chrome like the V8 Javascript engine which makes sites with AJAX calls run much faster. However, the above 3 features are the only ones which I have found to be really useful and deciding factors in me making Chrome my default browser. Then again, I’m not one of those power Firefox users who install tons of plug-ins and add-ons. So! If you’re a normal user like me who uses browsers as they are, then you should consider trying out the features I mentioned and seeing for yourself whether it improves your web browsing experience.