Got a request to check out the new “Nokia NSeries 14 Days” campaign.
Its this new initiative where Nokia will show viewers some out-of-box things they can do with the Nokia N95, with a new trick introduced every 14 days. Their first trick is already online showing how you can create your own “Fast & Furious” car racing scenes.
Wow, how do you do that with the miserable camera phone?
Those were the words that ran through my head until I watched the demo video. According to the instructions, all you need to do is strap 7 N95s to 7 different locations of your car using ONLY double-sided tape. Sounds relatively simple if you ask me but I wouldn’t even dare try this out with one N95, what more 7.
I have to admit that they really got it going on the creative side, opting to show what the phone is capable of by pushing its boundaries rather than using the age-old hard-selling strategy. However, I didn’t find the video or the campaign particularly interesting. (Sorry guys, I know the host was hawt but not enough to compensate for the downsides). Fellow blogger DK says its mainly due to the fact that the trick is too unrealistic to excite any of us to try it at home. I agree with this but I believe there’s more to our lack of excitement.
This lack of excitement is because of the campaign’s lack of participatory opportunities for the viewers. The most viewers can do is watch the video and comment on it. *yawn* How boring! In this age of web 2.0 and social media, Nokia should be doing something to get viewers more involved. Let me throw a simple random idea from what other companies have done. For example, instead of just giving ideas, they should invite viewers to submit their non-conventional ideas as well. The person who submits the most popular non-conventional idea will get a free N95 and the gadgets needed to try out the idea. Now wouldn’t that be much more engaging? People might even talk about the feat after the campaign.
Nokia, you have the creative juices flowing with the concept behind the campaign but something is still missing from making it truly memorable.